my projects

indie publishing, music marketing & food writing

In 2022 I co-founded RatPark Magazine, a cultural Italian independent magazine. Since the beginning, I have been Editor, Writer and Marketing Coordinator of the project. In one year I brought RatPark's IG page to over 2.9K followers with an Engagement Rate of 4% creating various post formats to increase brand awareness, engage our community and convert to subscriptions.

Starting from a questionnaire, I tailor my services from consulting to full promotional content creation, planning and execution.

• Analyse the market for new promotional strategies
• Collaborate with the artist to develop the brand persona and the project’s storytelling
• Plan and execute pre-save and launch campaigns
• Ideate and create branded promotional assets
• Create PR assets (press release and EPK)
• Plan and execute journalists' outreach
• Social media audit and planning

RatPark Magazine leads the creative direction of the annual festival organized by Centro Sociale Rosta Nuova, designing a new format to be repeated yearly. I serve as the Marketing Coordinator for the entire project, managing everything from the ideation and research phase to the day-to-day coordination of the marketing team.

THE NAME
Meetcha – The name draws inspiration from the Italian word miccia (fuse) and the English slang for "meet you." This double entendre reflects the festival's mission: bringing people together to spark creativity and exchange ideas.

THE FESTIVAL
Meetcha Festival is an annual cultural event. The first edition took place on June 22–23, offering an intergenerational program. Highlights included talks on digital and social trends, a dance performance, children's workshops, live music, slam poetry, live painting, and an illustrators' market.

Heart-Shaped Pie is my first experience as a food writer, experimenting with words and food while navigating the social media content creation world. From 2015 to 2021 I posted my recipes and travel stories. I wrote and took pictures posting on several platforms (WordPress, Instagram, Facebook and TikTok). Now I write about food and culture in my column "Cultural Frittata", published quarterly on RatPark Magazine and traslated in English here, in the "blog" section of My Work page.