my projects

indie publishing, music marketing & food writing

In 2022 I co-founded RatPark Magazine, a cultural Italian independent magazine. Since the beginning, I have been Editor, Writer and Marketing Coordinator of the project. In one year I brought RatPark's IG page to almost 1.7K followers with an Engagement Rate of 4% creating various post formats to increase brand awareness, engage our community and convert to subscriptions.

Starting from a questionnaire, I tailor my services from consulting to full promotional content creation, planning and execution.

• Analyse the market for new promotional strategies
• Collaborate with the artist to develop the brand persona and the project’s storytelling
• Plan and execute pre-save and launch campaigns
• Ideate and create branded promotional assets
• Create PR assets (press release and EPK)
• Plan and execute journalists' outreach
• Social media audit and planning

RatPark Magazine is in charge of the creative direction of the annual festival organised by Centro Sociale Rosta Nuova, designing a new format that will be repeated yearly. I am the Marketing Coordinator of the entire project from the ideation and research phase to the day-to-day marketing team coordination.

THE NAME
Meetcha - the name is inspired by the Italian word 'miccia' (fuse) and the English slang for 'meet you'. Using this double entendre we want to reference the mission of the festival: bringing people together to generate a creative spark and exchange of ideas. 

THE FESTIVAL
Meetcha Festival is a cultural festival on the 22nd and 23rd of June. The festival has an intergenerational offer and will host talks about digital and social trends, performances, children's workshops, live music, slam poetry and illustrators' stands.

Heart-Shaped Pie is my first experience as a food writer, experimenting with words and food while navigating the digital marketing world. From 2015 to 2021 I posted my recipes and travel stories. I wrote and took pictures posting on several platforms (WordPress, Instagram, Facebook and TikTok).