Caffè Estorick | Instagram • 19/12/2024

Instagram content x Caffè Estorick

Developed Instagram posts and stories for the café of a London museum dedicated to Italian art and culture. The campaign sought to introduce museum visitors to the café and its offer. The goal was to attract visitors and encourage them to immerse themselves further in the Italian cultural experience by enjoying the café’s menu.

LinkedIn • 10/12/2024

LinkedIn Copy x RatPark Magazine

The challange was to create a LinkedIn post to promote the latest issue of RatPark, a cultural Italian periodical magazine. The post aims to highlight the magazine's unique themes and storytelling while informing the audience about where and how to purchase or access the publication.

Body Odyssey - A Poetry Anthology by Heroica • 18/10/2024

room paralysis, sleep paralysis, life paralysis.

In 2024, I was longlisted for Heroica's Poetry Prize. I was selected along with 50 other poets from a field of 1500+ writers. "room paralysis, sleep paralysis, life paralysis." is a poem about abuse, dissociation and finding meaning.

Word Tonic anthology. Tips please! • 23/08/2024

How to spot a hacker

In 2024, I published my short story "How to Spot a Hacker" in Tips Please!, Volume 4. This anthology is published online by WordTonic, a Gen Z copywriting community. With this story, I challenged myself to write a parody of a cybercrime podcast series. My goal was to create a fun yet informative piece that helps readers better understand how black-hat hacking works.

Sara Arbuscelli

RatPark Magazine • 20/08/2024

Makanai: Portrait of a Utopian Feminist Community

Makanai is a Limited TV series directed by Hirokazu Kore'eda, the filmmaker behind Shoplifters, and written by Mami Sunada. It’s based on the manga Maiko-san Chi no Makanai-san by Aiko Koyama and debuted on Netflix in January 2023.

Michele Arena

RatPark Magazine • 06/08/2024

CULTURAL FRITTATA | Only soulless people dine in virtual restaurants

Walking along Kingsland High Street in the Haggerston district of London, I often notice the opening of new, dazzling venues that attempt their luck with trendy graphics and the promise of a new culinary experience. That's why I couldn't help but notice the opening of Co-kitchen, which appears to be a simple, colourful room with modern furnishings and full of lockers.

Samuel Shaw

RatPark Magazine • 30/07/2024

CULTURAL FRITTATA |The delicious pages of our history

When I moved to London, I didn't bring much with me: two suitcases, one carry-on and one checked, and a box that, after many adventures, I managed to have shipped from Italy. One thing that has always stayed with me through various moves is the orange Moleskine where my grandmother transcribed some of her recipes, adorned with her signature floral drawings

Calesta Ng

RatPark Magazine • 23/07/2024

CULTURAL FRITTATA | MSG: the essence of flavour

I was a kid when my dad pointed out to me the flavour of San Carlo’s popcorn. ‘Do you taste this savoury tanginess? It lingers on your tongue, slowly fades away, and leads you to grab another handful. That’s MSG.’ Then he proceeded to list all its side effects and how addictive it was, while I thought to myself, ‘Oh well, this MSG tastes good!’.

RatPark Magazine • 16/07/2024

CULTURAL FRITTATA | The humble nostalgia of gnocchi.

Aleksandra is telling me about when, as a kid, she used to cook kopytka with her family, and my memory brings me back to my grandma. She used to wake up early to make the potato gnocchi dough and, when I got up, she would start cutting them and quickly sliding them on a fork, showing me how to form ridges in the soft dough. For Aleksandra’s family, the preparation of the Polish gnocchi was an all-day party. A great quantity of pillowy dumplings was cooked and eaten in company. Aleksandra recalls her longing while waiting for the boiled potatoes to cool down and how she used to stretch her tiny fingers to secretly snag one.

Emmanuel Oguh

RatPark Magazine • 09/07/2024

CULTURAL FRITTATA | Spaghetti for Breakfast

It’s 5.30 pm, a very British dinnertime at Acton’s Grill Shack & Tiki Bar, the joyful Caribbean restaurant that has made North London its home since 2020. After a parade of delicious dishes prepared by chef Guilaine Brutus, I ask Grill Shack’s owner Wilford Marous for a recommendation on the rum. “This is the best one,” he says, pointing to the Barbancourt: “After all, it’s made in Haiti, my country.” I take the opportunity to introduce myself and Wilford remembers me immediately. “Of course! You sent me an email. The Italian girl that wants to write an article about Haitian Spaghetti!”

06/05/2024

Copywriting Spec Work | The Diamond Shack Menu

Brief: Write up a menu themed after a singer or group of your choice.

Try to match their vibe or you can pick an album they released and base your tone of voice off that.

WordTonic's Copywriting Challenge

ColorBloc Magazine • 04/04/2024

OFTEN Reveals Inspiration Behind New EP 'Bad Girls Cry' For Empowering Self-Growth

Often, the LA-based songwriter and producer, creates music to process their religious upbringing, building an intimate safe space to express themself and grow. On April 5th they're releasing the first part of a year-long project, their new EP, Bad Girls Cry. The EP is about looking inside to solve unhealthy patterns that become obstacles to personal growth.

Photo by Lisa Fotios on Pexels

truegossiper.com • 26/01/2024

How to Get Started Playing Online Bingo | Virgin Media

When thinking about bingo, we envision groups of old people laughing and chatting in front of a warm drink, but the game is more than a pastime for the elderly. It serves as a perfect excuse for social gatherings, fostering connections and exercising the mind.

Photo by Francesco Ungaro on Pexels

islandecho.co.uk • 25/01/2024

What's new with the UK gaming market? | Bonus Finder

The UK gaming market is the largest video game sector in Europe. Marketwise is second only to Germany and sixth globally. This sector blew up during the pandemic, rising from £5.12 billion to £7.16 billion, and now it seems to be scaling down. Despite the number of lay-backs and the economic reassessment of the industry, the overall picture seems positive. Recently Games Investor Consulting published a TIGA analysis that estimates the growth of the UK games industry by 11,4% between December 202

XPULENT by Les Mirabilia • 18/04/2023

First Rule: Be Your Biggest Fan

Now I feel like I reached the stage where I am a fan of my own music and it was kind of a proud moment for me to be able to say ‘You know what? I'm actually enjoying listening to my own songs’” Lord said.

XPULENT by Les Mirabilia • 07/04/2023

Aphty Khéa Emotionally Intelligent Art

"[...] it's in the moments when you are dealing with loaded, complex emotions or struggling against something that feels impossible to defeat, that I truly feel how liberating and cathartic making music is."

XPULENT by Les Mirabilia • 07/04/2023

Paloma Monnappa Let Her Sound Speak for Itself

“My musical inspiration,” says Paloma Monnappa “comes from travelling to different places and meeting new people, discovering record stores and finding hidden gems”. Paloma Monnappa is a Tibetan-Indian multi-talented artist based in Sri Lanka and India. Aside from her music career as a DJ, she is a renowned model, actress and Discovery Channel television host. With her partner Emanuel, she started the brand Tropical Wax, celebrating vinyl culture, underground music, art and surfing.

XPULENT by Les Mirabilia • 28/03/2023

It All Started With a Legendary Party

"When I was growing up, there was no way I could have dreamed of becoming an electronic music artist. I hadn’t even heard of the genre. Then, one day, I met these guys. They were called the Audio Units [Bangalore-based brother duo]. I became friends with Ashwin – he’s one of the brothers and still my dearest friend – and went to his gig in Goa, a state in southwestern India. And that's when I first heard techno and I was like, “What is this music? What is this sound? I have to learn how to do this!” That's how the journey began."

XPULENT by Les Mirabilia • 18/02/2023

Inspiring With a Story Made of Beats

"I think it’s important we promote underground techno how it is, recognising that it’s a sound which gives the freedom to live. Otherwise, raves become places where we don't feel safe or we feel like ‘I don't wanna go there because this is like a fashion show; people are gonna look at me or they are gonna judge me’. Also, to really achieve that, the scene should be diverse and make sure that everyone feels included in certain spaces and we're still working towards that."

XPULENT by Les Mirabilia • 31/01/2023

"Away from the fields": Discovering Identity as a Child of the Diaspora

I meet Safeen James online – as we are used to in this post-pandemic world – and this doesn't prevent her positivity and warmth from reaching me. In very little time she welcomes me into some part of her world and her story, giving me a better understanding of the short film that, after several views, I know quite well: “Away from the Fields”, her latest work about being a child of the diaspora.

Heroica Website • 24/01/2023

A Disappearing Act: Ghosting as a Product of the Digital Age and How to Get Closure if You’re Haunted — Heroica Women

Sometimes you meet someone and it feels like a film: a warmth grows inside your belly when you look at them, there are long and endless flowing conversations, a night when – a little bit faded – you danced to Dire Straits’ ‘Romeo and Juliet’ together and they whisper in your ear, ‘From now on, this is our song’. And your passions? So aligned! They even understand your weird obsession with 1920s vintage chairs.

How is it possible that they can suddenly stop texting you?

One of the best depictio

23/03/2022

Scopri tutte le meraviglie della Toscana | Hertz Italia

La Toscana, con i suoi paesini pittoreschi e le sue città ricche di cultura, è il posto perfetto per un viaggio on the road. Guidando attraverso questa regione potrai ammirare meravigliosi paesaggi marittimi e montani. Per esplorarla partendo da nord potrai noleggiare un'auto a Livorno, rilassata città portuale, o a Firenze, dalle numerose attività culturali, con l’iconico Duomo e i suoi musei. Se invece preferisci la campagna, dirigiti a sud in Val d’Orcia per un panorama da cartolina. Partendo

Photo by Canva Studio on Pexels

BaraondaNews.it - Quotidiano online di ladispoli c • 18/03/2022

Perché il marketing è come il poker? | 888poker.it

Sembrerà strano parlare di marketing e poker nello stesso discorso, alcuni le riterranno pratiche distanti, appartenenti a mondi diversi. Eppure pensando al nostro amico che giocando a tenta di ‘venderci’ quella che è una mano di carte senza alcun valore, possiamo renderci conto di quanto in realtà poker e marketing non siano così diversi. Per questo, esaminando le somiglianze di queste due pratiche ci permette di imparare qualcosa di più di entrambe.

Il primo importante step che incontriamo si

06/04/2021

Copywriting Spec Work | Levi's x Smemoranda

Smemoranda is an Italian brand that makes diaries for Secondary school students. This most beloved diary is appreciated by young people for its humour and fresh tone of voice. The diary has inserts partnered with actors, comics, musicians and brands. Those usually contain stories, jokes, games or quizzes. The brief asked to write one of these inserts partnered with Levi's.